Atlas Salt Inc. (TSXV: SALT, OTCQB: REMRF) is advancing the premier Great Atlantic Salt Project, located in the Bay St. George sub-basin of Western Newfoundland. Positioned as Eastern Canada’s highest-grade undeveloped rock salt deposit, the project holds a structural competitive advantage due to its shallow depth, continuous high-purity halite mineralization, and immediate proximity to deep-water shipping infrastructure at Turf Point.
With North America currently importing over 10 million tonnes of road de-icing salt annually from overseas (notably South America and North Africa), Atlas Salt is uniquely positioned to become a dominant, low-cost domestic supplier for the Eastern Seaboard and Great Lakes regions.
Tier-1 Jurisdiction & Strategic Location: Situated in mining-friendly Newfoundland & Labrador, with immediate access to power, roads, and a year-round deep-water port (< 5 km via access road).
Shallow & Homogeneous Orebody: Unlike typical deep underground salt operations that require expensive shaft sinking, Great Atlantic is uniquely shallow (starting at ~190 meters below surface), enabling ramp access and lower capital intensity via continuous miner technology.
Massive Resource Scale: A homogeneous, high-purity halite deposit with excellent thick bed continuity, providing decades of prospective mine life under low-cost room-and-pillar mining methods.
Logistics & Freight Advantage: Proximity to Turf Point Port dramatically lowers transport costs relative to foreign imports, offering a significantly reduced carbon footprint and guaranteed supply security for Eastern North American municipalities.
| Metric | Project Profile / Data Point |
|---|---|
| Primary Asset | Great Atlantic Salt Deposit |
| Location | Bay St. George Basin, Western Newfoundland, Canada |
| Deposit Depth | ~190 m to 400 m below surface (Shallowest in Eastern Canada) |
| Mining Method | Inclined Ramp Access / Continuous Mechanical Extraction (Room & Pillar) |
| Logistics | < 5 km to Turf Point Deep-Water Shipping Port |
| Primary Target Market | Eastern North American De-Icing & Industrial Salt Markets |
Environmental Assessment & Permitting Advancement: Finalizing municipal and provincial environmental baseline work and permitting pathways for mine construction and port access.
Engineering & Infrastructure Offtake: Finalizing port access logistics agreements at Turf Point and securing off-take expressions of interest with North American municipal and commercial distributors.
Project Financing & Strategic Partners: Securing non-dilutive capital solutions, government infrastructure grants, and strategic partnership agreements to de-risk construction financing.
Seasonal Demand Fluctuation: Road salt demand correlates with winter severity; mitigated by commercial customer base diversification and chemical industrial applications.
Capital Cost & Execution: Construction risks associated with ramp development and port infrastructure; mitigated by shallow deposit depth reducing initial capex compared to traditional deep shafts.
Join Kevin Dwyer, a seasoned stock trader, and Robynne Eaton, an entrepreneurial filmmaker, in 'The Mine$tockers' as they embark on a thrilling international quest. Venturing into rugged and often perilous mining territories, they investigate publicly traded mining companies, from gold to base metals, seeking profitable investments and making critical investment decisions.
Their journey digs deep into the lives of local communities and complex relationships between mining operations, environmental stewardship, and Indigenous peoples. With insights from geologists, experts, and Indigenous partners, Kevin and Robynne evaluate each company's environmental and social governance, revealing the intricate balance of industry standards and ethical practices.
Travel alongside them in diverse modes, from RVs to seaplanes, as they uncover the hidden stories and histories of the mining world, offering a unique perspective on the challenges and beauties of the global mining landscape.
But the adventure doesn't stop with watching - viewers can dive into the action themselves with the Mine$tockers Fantasy Trading Pool. This immersive experience allows you to create your own trading portfolio with $100,000 in fantasy bucks and compete against the Mine$tockers throughout the season. The stakes are high: half of the growing cash prize pool goes to the top-performing trader, while the other half is earmarked for a charity of the Mine$tockers' choice. However, if the Mine$tockers themselves clinch the top spot on the scoreboard at season's end, the entire prize pot will be donated to charity. It's not just about watching investments unfold - it's about testing your own trading mettle in this high-stakes, real-time challenge.

With over 20 years of experience in the film industry as both a producer and actor, Robynne Eaton brings her keen eye and storytelling expertise to Mine$tockers. She'll investigate the history surrounding ESG (Environmental, Social, and Governance) practices and help tell the story of the mining world through her unique perspective.
Robynne's passion for uncovering the truth shines as she delves into the intricacies of mining operations. Her professional film production background and engaging personality allow her to present an unbiased and captivating view of the industry.

Former Bay Street trader, Kevin Dwyer, has transitioned from his role as an over-the-counter stock trader in the resource sector to a private investor and adventurer. He now visits mining properties to gain firsthand insights.
The Mine$tockers believe in making informed investment decisions in the mining industry. They carefully evaluate established and up-and-coming mining stocks, interact with local communities and base their trades on their findings.
With a wealth of experience in the great outdoors, Kevin has traveled to diverse destinations, from the northern wilderness to the southern deserts. He is an avid sportsman, hiker, and adventurer.

MineStocker Bali loves to get details of lunch firsthand.
Bali will examine the local food highlights while checking out local canine!
Who are the people on-site, in the mine office as well as in town? Meet them with Bali, see them from her eyes.
Bali has traveled to many fantastic and exciting places for lunch and will lead the way!
